Herman Borbolla Advisory
Every property has two prices. The conversation worth having is about both.
The market doesn’t know your history with this property. But I do — and that changes everything.
Every seller in Puerto Vallarta arrives with a number in mind. It’s almost always higher than the market will pay — not because they’re unreasonable, but because the value of a property to the person who owns it is never the same as its value to a stranger who is about to spend half a million dollars of their own money on it.
That gap — between what you believe it’s worth and what a qualified buyer will actually pay — is the conversation most agents avoid. I don’t.
What the process actually looks like
It starts before I ever see the property.
I want to understand your relationship with it — how you came to own it, how you’ve used it, and why you’re considering an exit now. Whether you’re upgrading, downgrading, leaving the market entirely, or facing a timeline that requires certainty — those answers shape the strategy before the data does.
If you’re handling the property on behalf of a parent or an estate, or if you’re a co-owner coordinating with siblings, the conversation starts in a different place — but the principle is the same. I want to understand the situation before I price the asset.
Then I visit. Personally. Every time.
Not a drive-by. Not a virtual tour. A proper walkthrough — because the things that affect value in this market are often the things that don’t appear in photographs. The quality of the finishes. The orientation. The noise. The view at different times of day.
What you receive at the end of that process is not just a number. It’s a pricing strategy with the reasoning behind it — including a clear plan for how we respond if the market tells us something different, and specific recommendations to maximise your position before the listing goes live. Small interventions that change how buyers feel when they walk in can make a meaningful difference to both the speed of the sale and the final number.
Depending on the property’s age, condition, and ownership history, I may also recommend a professional inspection before the listing goes live. The sellers who know exactly what they’re selling walk into every negotiation from a position of strength.
What I won’t do
I won’t tell you what you want to hear about price to win the listing.
Every agent in this market will. I won’t.
The sellers who price correctly from the start sell faster, negotiate from strength, and walk away with more than the sellers who price high and reduce. The data is unambiguous on this. My job is to give you that honest picture — even when it’s not the number you were hoping for.
Whether the timing is now or two years from now — the conversation is the same. You know where to find me.
I review all enquiries personally. Response within 24 hours.